Journal

Canada has given the world some of its most iconic musicians. From Neil Young to Joni Mitchell, The Tragically Hip to Arcade Fire... the list is long, and it doesn't stop growing. We have legendary venues, a thriving community of guitar players, and a music culture that punches well above its weight. And yet, for all of that, Canada has never had its own guitar string company.

The guitar is one of the most played instruments on the planet. Millions of players pick one up every day, in bedrooms, on stages, in studios, around campfires. And every single one of those guitars depends on a small piece of gear that most people never think twice about. The strings. Despite Canada having one of the most passionate guitar cultures in the world, virtually every string played here is imported. Not most of them. Nearly all of them.